The Wisconsin Historical Society is entering a transformational moment with the opening of the 115,000 square foot Wisconsin History Center in late 2027.
Located on Capitol Square in downtown Madison, the History Center will serve as a flagship destination where people and communities connect across time through shared American experiences.
As the Society’s premier venue, the History Center will feature more than 30,000 square feet of exhibit space, including three permanent galleries, a 7,500 square foot changing gallery, and a 1,000 square foot community gallery. The facility will include classrooms, dynamic public programming spaces, and a top floor and rooftop event venue. The Center is expected to welcome more than 200,000 visitors annually and will serve as the hub for mission delivery across Wisconsin.
The History Center Attractions Director provides senior level leadership across all facets of operations. This includes guest experience, programming, retail and admissions, business operations, and financial performance. The Director plays a critical role in shaping how visitors experience the History Center from the moment they arrive.
This role leads all visitor-facing functions including Guest Services, Admissions, Retail operations, programming and education, and overall facility readiness. The Director is also responsible for managing key operational partnerships including private events, food and beverage, security, and custodial services, ensuring strong performance, compliance, and a high-quality guest experience.
The Director serves as a key member of the Society’s senior leadership team and works closely with executive leaders across programs, collections, learning, creative, marketing, and business services to deliver a cohesive and compelling visitor experience.
As one of the Society’s three major attractions, alongside Circus World and Old World Wisconsin, the Director partners with the Administrator of Museums and Historic Sites to align centralized functions such as ticketing, retail, and sales.
Given the History Center’s location adjacent to the State Capitol, this role also serves as a visible and trusted representative of the organization. The Director will regularly engage with legislators, executive leadership, donors, partners, and community stakeholders.
This position reports to the Deputy Director and Chief Operating Officer and offers a rare opportunity to lead a flagship cultural destination from its opening and into its next chapter of growth and impact.